About us

At CosyRuff, we’re building a brand for the real ones — the dads, the men, the grinders, the dreamers, the “hold on, I need one more coffee before I deal with this” squad. Our world blends rugged comfort with everyday chaos: dad-life humour, barista culture, gaming nights, hiking mornings, and everything in between.

Right now, we’re starting smart and lean. We’re launching with high-quality print-on-demand gear while we build the funds to roll out our fully custom apparel line — the real CosyRuff vision. We’re transparent about it because that’s who we are: no smoke, no mirrors, just a brand growing step by step, the same way we all do.

At the centre of our identity is Ruffy, our full-seated owl with wisdom, sass, and a “yeah, I’ve seen some things” expression. He keeps us grounded, focused, and a little mischievous — the perfect mascot for a community built on authenticity and humour.

Beyond apparel, we want to become a support hub for men and dads who need motivation, guidance, or just a place where they feel understood. Life doesn’t come with an instruction manual, but a good hoodie and a good community go a long way.

CosyRuff is here to help you stay warm, stay confident, and keep moving forward — even on the days when you feel like running on fumes.

This is only the beginning. We’re building momentum, building autonomy, and building a name people will recognise.

Rugged comfort. Real stories. Real men. Real progress.

Welcome to CosyRuff. Let’s go forward together.